Nuvisso
Brand Naming x Due Diligence
Summary
The client wanted a meaningful brand name to support their mission of combining sustainability, health, and active living. The challenge was to develop a unique name that was trademarkable, globally available across domains and social handles, and meaningful enough to reflect their values. After exploring different directions, we landed on Nuvisso, a name that symbolizes a new perspective and renewed identity in sustainable living. It perfectly embodies the brand’s ethos of reimagining products and inspiring people to embrace more conscious lifestyles. Read the case study to see how the name was born.
Full Case Study
The Problem
How do you give a meaningful identity to a premium brand revolutionizing hydration, promoting an active lifestyle, and championing environmental sustainability?
When launching their first initiative, a line of premium reusable bottles, the client realized they needed a meaningful identity that reflected their mission. Since this was an e-commerce brand, there were also technical requirements: the name had to be trademarkable across the target markets and serve as a unified digital identity (including a matching .com domain and social media handles without modification). It also needed to be unused across Google and major e-commerce platforms like Amazon… essentially, a blank slate.
The Strategy
We began by discussing the brand’s deeper motivations, like why sustainability, health, and active lifestyle mattered to them. We researched the shared themes and aspirations between the brand and its audience. This insight helped us ensure the brand name would resonate on both emotional and practical levels. Importantly, we avoided tying the name solely to hydration so it could grow with the brand as they expanded into future initiatives.
With this foundation, we developed naming criteria that prioritized meaning, shared vision, memorability, and availability. From there, we explored a range of naming styles, shortlisted the best options, and carried out due diligence, which proved quite challenging given the requirements.
Nb: We explore multiple naming strategies for each naming project. This case study only shows the strategy behind the final name chosen by the client.
The Solution / Result
Nuvisso, derived from the Italian “Nuovo Viso” meaning “new face,” symbolizes transformation. The name conveys renewed perspective, new identity, and purposeful change. It reflects the brand’s mission: reimagining products to solve societal challenges, giving them new functions that promote health, responsibility, and environmental consciousness.
It also resonates deeply with Nuvisso’s audience, who are active, eco-conscious individuals seeking better habits and a more sustainable lifestyle. In many ways, what makes the brand unique mirrors what makes its audience unique: a shared journey toward defining a new, healthy lifestyle and embracing environmental responsibility. This shared personality and pursuit of positive change position Nuvisso not just as a product provider, but as a true partner as their audience embrace a new, more conscious version of themselves.
The name has a smooth pronunciation, is memorable, and has passed every stage of due diligence, making it a strong and future-proof choice.
Since launch, Nuvisso has expanded its product lineup with sleek bottle designs that encourage active living, including Assiduous, Peak Guard, Acuto, Soigné, and Sparkora.
Fun Fact: This was the message we got from the client after presenting the names: “my favorite is Nuvisso, love how smooth it is, plus the meaning, already went ahead and bought the domain and Instagram, Twitter and amazon🤣.”
Brand Info
www.nuvisso.com
*Visual identity by Studio Zak.
*Product photos from Shikaku Studios.
*Additional photos from Nuvisso.
© Nuvisso
