Fortis Arbor Wealth
Fortis Arbor Wealth is a bespoke private wealth and advisory firm specializing in alternative investments, insurance, and financial planning for High and Ultra High Net Worth clients. They offer tailored solutions across private equity & venture capital, financial planning, compliance services, and most recently, quant & FX strategies. They emphasize a personalized approach: taking time to understand each client’s situation, aligning strategies with goals, and delivering transparency and trust through every stage of the wealth growth journey.
Verbal Identity Review
Summary
Fortis Arbor Wealth was building its brand with our sister agency, Feel x Human, handling the visual identity. They needed their verbal identity streamlined to ensure cohesiveness. A previous strategist had already laid the foundation, but the strategy required refinement to align with the new brand guidelines. We worked closely with the client and design team to review and enhance the existing strategy, including an expanded value proposition and brand promise. The result was a clearer and more cohesive verbal identity that seamlessly integrates with the visual identity, strengthening the brand’s communication of its expertise and commitment to clients.
Fortis Arbor Wealth has since experienced exponential growth, expanding its clientele and partnering with some of the most innovative financial services across the Middle East.
www.fortisarborwealth.com
*Visual identity by our sister agency, Feel x Human.
*Additional photos from Pexels.
© Fortis Arbor Wealth
