We turn complex naming and storytelling challenges into clear, compelling identities.
Naming
for the next generation of brands
We’re here to guide businesses through the art and science of naming. We craft names that are creative, strategic, built to scale with your brand, and connect with your audience. Whether it’s your brand, product, or even your next work of fiction, we help you name it with meaning and confidence.
We name EVERYTHING 🧐
- Brand Naming and Renaming for Brands, Sub-brands, Products, and Services
- Brand Nomenclature, Architecture, and Naming Guidelines
- Naming (with digital optimization) for AI, Apps, Tech, and ecommerce
- *Naming for Game and Entertainment
- We’ll even name your baby if you let us (just kidding 😅😜)
Storytelling
for human-centric brands
We explore language with imagination and originality, crafting stories that spark curiosity and invite engagement. We dive into your brand’s DNA to define a verbal identity that captures attention and inspires your audience to take action.
We tell all kinds of stories 🧐
- Brand Story and History
- Tagline Development
- Verbal Identity (Personality, Tone of Voice, Messaging)
- Campaign Theme (Social Movement, Marketing)
Review, Research, and Due Diligence
Great and unique names are built on a foundation of thorough research and screening. We carefully consider every detail to help you navigate legal, linguistic, cultural, and digital optimization challenges, so you can (avoid costly rebrands and) build your brand with confidence.
We take due diligence seriously 🧐
- Name, Story, and Identity Review
- Customer, Competitor, and Brand Research
- Trademark Screening (National, International, Global)
- Linguistic and Cultural Screening
- Digital Optimization (Domain, SEO, Social media, Ecommerce, App checks)
PASSION X PROJECT
*Passion Project - Comprehensive Naming for Game and Entertainment
As creatives, we love projects that allow more creative freedom to explore different possibilities, and fictional world-building is a prime example of projects we are passionate about.
So if you’re a book author, screenwriter, game writer, narrative designer, or a game and entertainment exec, and would like to collaborate on naming for fictional characters, worlds, species, elements, weapons, powers, etc., we would loooove 😍 to collaborate.
Working with us: refreshingly simplified.
We make naming feel approachable, collaborative, and even fun. Our process takes the stress out of naming by keeping things clear, flexible, and streamlined from start to finish.
True partnership
We believe in transparency, open communication, and honest feedback. We count on you to (openly) share your goals and challenges, and in return, you can count on us to deliver expert guidance and identity tailored to your brand vision.
Simplified, not simple
Make no mistake, creative brand naming and strategic storytelling are challenging and often complicated. What we do is take on the heavy lifting and only present to you well-researched solutions that work for your brand, so you can be confident in your brand identity.
Client-led collaboration
You decide how involved you want to be in the process. Our creativity is dynamic, and we’ll boldly go as far as you want us to go. If you let us cook, you can rest assured we will.
“Let us cook” means giving us creative freedom. I can’t believe you made me explain that. 🙂
MISSION X COMMITMENT
We’re on a mission to make creative and strategic naming accessible to all brands
Unlike agencies that claim to support solopreneurs and startups but charge enterprise-level fees, we actually do deliver on that promise. Our naming and identity solutions are strategic, flexible, and cost-effective. We still roll out the red carpet for our amazing enterprise clients, but we make sure smaller brands don’t have to sacrifice a leg to define their identity.
Affordability without compromise
While traditional naming agencies can charge $20k–$50k+, we offer the same level of strategic creativity and thorough research for a fraction of the cost: from as little as $1k for solopreneurs and SMEs to $10K for enterprise brands.
Supporting non-profit organizations
We’re proud to support non-profit organizations working to make a difference. For qualifying non-profits, we offer reduced rates on our services because a powerful identity shouldn’t be out of reach for those driving positive change.
RedxCarpet™ for enterprise
For enterprise clients requiring more in-depth research, global due diligence, comprehensive naming, and identity solutions, we partner closely with your team to ensure a seamless process and a strategic name that delivers lasting impact. You also get unlimited rounds and post-project support.
