True Solutions
True Solutions helps service-based entrepreneurs bring their vision to life by building businesses that are sustainable, strategic, and aligned with the life they actually want. They co-create growth roadmaps, implement smart systems, and design long-term strategies that empower their clients to grow, lead, and live with more clarity, freedom, and purpose.
Website Copy
Summary
When True Solutions was preparing to launch their website, they needed web copy that didn’t just describe their services but told a compelling story that resonated with their audience. We worked closely with the founder to understand their mission, values, and goals, then built a verbal identity framework that shaped the copy from tone to calls-to-action. The result was a website that feels personal, purposeful, and strategically designed to guide visitors toward action. Checkout the case study to learn how we transformed their draft into a brand voice that truly fits.
Full Case Study
The Problem
When True Solutions began building their website, they created an initial draft of their web copy but quickly realized it wasn’t enough. It described their services, but it didn’t fully communicate their story or connect with their target audience. They needed copy that would bring their brand to life and help them build trust as they grew their clientele.
The Strategy
We started with an in-depth conversation with the founder to understand their story, vision, and passion. From there, we researched their market, competitors, and audience, and identified keywords and phrases relevant to their niche. Since the client had no existing verbal identity, we created a verbal framework rooted in their mission and brand values. This framework guided everything from tone to structure, ensuring consistency and authenticity throughout the site.
One of the key considerations was whether to position it as the founder’s personal brand (like a business coach) or as an independent entity empowering service-based entrepreneurs.
We also paid close attention to calls-to-action. Rather than generic CTAs like “Contact us” or “Book a discovery call,” we crafted conversational, value-driven alternatives such as “Optimize your business,” “Get a custom growth map,” and “Schedule a call with [client’s name].” Each CTA was placed strategically to match the flow of the page, with the click-through destinations continuing the narrative from one section to the next.
Throughout the process, we worked closely with both the client and our sister agency, Feel x Human, who handled the web design. This close collaboration allowed us to refine and revise the copy until it not only told their story and reflected their values, but also aligned seamlessly with their web design and visual flow.
The Solution / Result
The refined website copy gave True Solutions a stronger brand voice and a clear identity online. It balanced strategy with personality, helping the site feel approachable while still professional.
Though they are still building their clientele, the early results are promising: positive feedback from visitors, new bookings, and encouraging reviews that validate the direction of their brand.
Brand Info
www.atruesolution.com
*Visual identity and web design by our sister agency, Feel x Human.
*Additional images from Pexels and Reshot.
© True Solutions
